Okay guys calm down lol
So the main thing with a new villain would have to be a character (or several characters) that make sense for being a real threat to the Shrek characters, while also subverting tropes without being too predictable or plain dumb. For instance, it would be problematic to have Gaston as a villain since he's not only an established bad guy, but that truly walks on thin ice for Disney copyright (Gaston was never in the original story of Beauty and the Beast). Not to mention it's more likely we'll have something a little more clever, like the Pied Piper coming back as the main villain; Peter Pan being a potential antagonist (which I read online and it's one of the better suggestions); or an original creation like Lord Farquaad who can more or less parallel specific fairy tale tropes. Maybe even borrow from mythology by having Hades and Persephone involved- since they are an established couple and it can be an excuse to bring Death back. And by simply throwing in a random fairy tale or literary character without taking into account the appropriateness of the story and world-building would just make things way too complicated.
And also because I'm a nerd, half of those characters on the list were depicted in spin-off material (Jack and the Beanstalk was literally the bulk of the first Puss in Boots film, and we even SAW Jack himself lol), or were at the very least mentioned.