He is seen with the regulars in the Poison Apple and is persuaded to join Prince Charming in his plan to take over Far Far Away after he realizes how unfair it is that villains never get a happily ever after and says, "I hate that little wooden puppet".
At the climax of the film, after Charming summons all the villains to subdue the heros, Arthur assures everyone that they can choose to do other things besides being evil, and the Puppet Master gives up being villian and reforms, becoming good.
Though he isn't seen, a picture of him is seen in his workshop, and a version of him is in one of the puppet show cutscenes. It is revealed that his name is Stromboli (like the Disney film) as throughout the game, he is mentioned by other characters. One of the levels is also called "Stromboli's Workshop."
- He is based off of the character Mangiafuoco from The Adventures of Pinocchio and of Stromboli from Disney's Pinocchio.