Todd McFarlane is a comic book creator and entrepreneur. He is best known for his work on Spider-Man and the creator of the horror-fantasy franchise Spawn. However after 1998, he began focusing more on building his efforts in business, founding the entertainment division, Todd McFarlane Productions. Two subsidiaries, McFarlane Toys and Todd McFarlane Entertainment, are the best known of the company.
Around 2001, McFarlane Toys struck a deal with DreamWorks to release action figures to promote the movie Shrek. Besides the toys, Todd McFarlane was also in charge of character and set designs for the Shrek X-Box game. This caused the art direction of the game to almost deviate from the more pseudo-realistic look of the film-- going for a dark, slightly twisted style.