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Ye Olde Crunchypants is a brand of cereal in Far Far Away, featuring a mascot named Friar Crunchypants. At one point, the cereal had a limited dozen golden eggs in every 100th box that would award a winner with a trip to the Crunchypants Cereal Factory. Shrek had found one of them, and he, along with Donkey, traveled there.
- The concept of winning a golden object and winning a trip to a factory is a reference to the children's novel, Charlie and the Chocolate Factory.